The Pena landscape design agency wanted to broaden its horizons towards new perspectives, while keeping its philosophy, anchored in its origins. Its new visual identity is based on the principle of the landscape and the reading device, namely that they obey the same law of the right distance to the thing observed/read: the optical illusion operates on the logo, as it would on a landscape, better readable at a distance than up close. The typography is inspired by hills and plains, all in relief and depth.