In 2015, the RMN decided to devote an exceptional budget to the institutional communication of the Musée d'Ecouen, which is very close to Paris yet little known to the public. In charge of the poster campaign, we worked on three concepts with Véronique Vienne, author and copywriter, which would give rise to three themes and three taglines. In terms of graphic design, we want to evoke the magic of the Renaissance, which is what makes the Château d'Ecouen so beautiful. That's why we're taking our inspiration from Geoffroy Tory's typography, which will be digitized to create the typogram, and embellishing it with rinceaux, floral motifs that were very much in vogue during the Renaissance, and which evoke the verdant setting that surrounds the château-museum. The photographs were taken in collaboration with Philippe Migeat.