exposition basquiat schiele

For the Basquiat Schiele exhibition at the Louis Vuitton Foundation in 2018, c-album was entrusted with the communication campaign. We realized a classic poster in the spirit of the Foundation.

However, given Basquiat's past as a graffiti artist, we felt it was necessary to add an original touch to the campaign: we made ink pads that reproduced the emblematic signatures of each artist, Basquiat's crown and Schiele's monogram. As a tribute to the two painters, all the posters are "scratched" with these stamps that inscribe the original and unique signatures.

The whole team was mobilized to walk the Parisian subway corridors in pirate mode, with sometimes a few overflows on neighboring posters...